Marketing in Times of Change: New Strategies and Approaches
The event "Marketing in an era of great change" held at the Odesa National Economic University brought together over a hundred participants in a LIVE + ONLINE format.
Practitioners shared real cases on brand creation, urban marketing development, and innovative communication methods in the face of global transformations.
Among the speakers were Ivan Liptuga, Director of the Department of International Cooperation of the Odesa City Council, and Irina Tishchenko, Head of the Marketing Department, who shared insights on integrating international communication into the urban marketing strategy.
The document «Cultural Development Strategy of Odesa 2025-2035» outlines the future of Odesa as an open, innovative, and culturally rich city.
Key materials showcasing Odesa's cultural and communication potential are presented on the page:
- Cultural needs of Odesa residents and perceptions of the Odesa myth;
- Historical and cultural myth of Odesa;
- Places of remembrance in Odesa;
- Catalogue of Kuialnik crosses;
- Project «Fragile Collection»;
- Guide for creating attractive signage in Odesa;
- Guide to preserving cultural heritage;
- Educational course «About the City»
- Online course on the “Understandable” platform;
- Visual symbols of Odesa.
These materials provide a comprehensive understanding of Odesa's cultural brand, its values, mythology, and visual codes, serving as a foundation for urban marketing, communication, and tourism positioning, and helping to create a unified language for interaction with residents, businesses, and international partners.
